Tamale needs professional event organizers not charlatans !

Event organizing is an imperative element that can contribute to the development of any entertainment industry and that is; only when professionals are handling that sector. On the other hand it can gradually eat up the soul of any entertainment industry when incompetent people take up the task of event organizing. Event Organizing is not considered paramount my entertainment industry plays in the north and that has made it easy for anybody at all to take up the task or title of an event organizer. This has caused the industry some loses in the past and is still destroying the entertainment industry and the efforts of hard working musicians and other players in the industry. In other parts of the country musicians make more money performing at concerts than sale of their songs or albums, this is due to the power of professional event organization. Radio presenters, MC’s, DJ’s and other players in the entertainment industry also benefit more from well organized events. Is Tamale experiencing or enjoying the same benefits from events? If no... Have you ever asked yourself why? A few have made their own conclusions with regards to the failure of the events sector in Tamale but the most perceptible challenge is imposters taking charge of the sector. It shocks me when some self acclaimed event organizers damage each others reputations just to be messengers of an event organizer in Accra. How can we shoulder up with our colleague in the south when we refuse to seek the knowledge they have spent years acquiring, or better still support each other with the little knowledge we have. The last time I checked only few people in the industry can write a convincing proposal for sponsorship or even using their own funds to organize a show. If we can not initiate our own events and find a way to fund it we will always be mere messengers and always will wait or go begging event organizers in Accra to help us develop our industry….. which will never happen. A CEO of an event house in Accra once asked “Soundboy can you hook me up with any event organizer in Tamale I can work with” I said yes and give him information of some event organizers I know, later he call and told me they were not all qualified and the reason was, they either didn’t have some basic knowledge of event organizing or could not produce some basic documents to seal the contract. He then advised; Tamale is an interesting place with huge opportunities, the events sector should be well check and with the right people it can boost the entertainment industry and bring about recognition of northern musicians and entertainment players nationwide. Northern Music Festival is an event that can even attract attention from all over the world. Use your own musicians and entertainers, pay them well and find ways to support them and you will be surprise what will happen to the events sector. Am yet to find an event house or organizer who can organize a huge concert using only our local artist or entertainers like they do in the south or better still organize a concert in the southern part of the country using artist from the north; in your dreams!!!! ..Some will say. However it is possible, if it can be done in the south it can equally be done in the north all we need is selfless and knowledgeable people. Long live northern musicians, DJ’s, Presenters, entertainers and May we live to see a healthy entertainment industry in the north. N/B: Don’t see this as an attack to anybody but a reason to learn and equip ourselves with the required skills and knowledge in the area of business we are venturing... It will not only increase our earnings but also will give us the power to stand up to anybody in the field.